Iconoculture, one of our partners, helps companies better understand consumers by analyzing, translating, and applying consumer trends. They constantly have their ears to the ground, searching out all corners of consumer culture to understand how and why consumers do what they do. We thought you'd like to hear about how Iconoculture has used The Big Moo as tool in their own marketing efforts.
Laurie Healy, Director of Corporate Marketing at Iconoculture, said that they were attracted to the book's theme of being remarkable, and the importance this holds in business today. She said the book and supporting programming was an "innovative effort" that they wanted to support and share with their clients. Healy said that they wanted their existing and potential clients to associate Iconoculture with helping companies understand how to get closer to their consumers - in a remarkable way. With this in mind, Iconoculture sent out customized copies of The Big Moo to their clients as well as using the book in focused lead-generation mailings.
We think this is a perfect paradigm of how to use the book. According to Healy, the motivation for Iconoculture was rooted in the fact that they "believed in the mission" of The Big Moo. We're happy to say that this was exactly the intention behind the book - to find ways to spread inspiration to be remarkable. Let us know if we can help you become part of the Remarkable movement!
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