The Big Moo Flys on Amazon Thanks to MSN Ad

  The Big Moo moved from an Amazon.com ranking of 2,500 to 113 "like a bullet," said Seth. The lower the number, the more people buying books. Our highest observed ranking was 24! We owe this lightning speed to our generous friends at MSN who donated ad space on their homepage on April 1st and 2nd. The ad by bloggers Simon Andrews and Scott Case of Big Picture, was not only remarkable, it inspired people to purchase books, and in doing so, helped our three charities. Also joining in on spreading the word about The Big Moo is Know More Media, a business news and information network. They're providing free advertising for The Big Moo on all of their blogs for the month of April. We're very grateful to all of the folks who are helping to connect more people to this remarkable project.