On the morning of November 3rd we held our first official booksigning at Brand Manage Camp in Philadelphia, with Julie Anixter, Dean DeBiase, and Carol Cone signing, and 100 very cool people in attendance. Len and Katy Herstein put on one of the most compelling brand conferences around...highlights included Martin Lindstrom on Multi Sensory www.martinlindstrom.com, Carol Cone on Cause, www.coneinc.com, and Second City's Improv Workshop, www.secondcity.com. Perhaps for me personally it was meeting one of Seth's childhood pals who shared that even at 9, Seth was a visionary....!
Katy Herstein and Big Moo author Dean DeBiase at the early AM book signing table...check out the conference at www.managecamp.com
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